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Advertising Archive
2012 Super Bowl Commercials (Recap)
Posted on February 6, 2012 | No CommentsSuper Bowl XLVI is in the books, as are the advertisements that went with it. Thank goodness. The game itself provided high drama. Yet, the Super Bowl commercials didn’t. I...
Post-IPO Filing, Facebook’s Challenges
Posted on February 1, 2012 | No CommentsThe filing today by Facebook for their upcoming IPO revealed data that many folks outside of the social network itself were eager to see. The data didn’t disappoint. The metrics,...
Super Bowl Ads – Let’s Mix It Up
Posted on January 20, 2012 | No CommentsWhen the topic of the Super Bowl comes up, for many people it is all about the advertisements and has been for you. If you’re not a devoted fan to...
Sprouse Marketing Group Launches and is Open For Business
Posted on January 19, 2012 | 2 CommentsToday, January 19, 2012, I’m very pleased to announce that Sprouse Marketing Group has launched and is open for business. On many fronts, this is a momentous day for me...
Is Permission Based Online Advertising Coming?
Posted on October 4, 2011 | No CommentsIn April 2011, I wrote a fairly lengthy piece and case study about what I termed permission based online advertising. Even though it is a somewhat long article, I think...
Why Fiat, Why?
Posted on September 26, 2011 | 1 CommentFiat released a new :30 commercial a few weeks ago featuring Jennifer Lopez. I first saw it while watching NFL Football (I will get to that in a minute). You...
The Benefits of Content Marketing
Posted on July 27, 2011 | 1 CommentI stumbled on an interesting read today over at our friends MarketingPilgrim.com. It was about content marketing , and asked the question of whether or not content marketing was “better”...
Advertising in the Summer – Good Idea
Posted on July 1, 2011 | No CommentsWith the 4th of July nearly upon us, I was reflecting in general on the state of online advertising specifically in the summer months. Actually, my thoughts went beyond simply...
Are Larger Ads Better?
Posted on June 22, 2011 | No CommentsThe real answer is either “the jury is still out” or “it depends on a ton of factors” or “you should test them but can’t draw definitive conclusions.” However, Aol...
Digital Ad Spending – Is There Really A Shift Happening?
Posted on May 20, 2011 | No CommentsThe short answer is yes, according to this study from eMarketer. The full report is behind a subscription wall, but let me highlight a few points related to digital ad...
