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Brand Marketing Archive
“Results-Oriented” Professional – What Does That Mean, Really?
Posted on January 17, 2012 | 1 CommentI happened to be perusing LinkedIn a few hours ago, updating some things on my profile. I naturally spent a little bit of time looking at my Network updates. Came...
Mike Lupica Should Retire
Posted on January 8, 2012 | No CommentsClearly, Mr. Lupica didn’t see my letter to him over a month ago, so this time I will be a little more blunt. Mike, you should retire. To be fair,...
Are the Kardashians Considered A Brand? Yes.
Posted on November 17, 2011 | No CommentsI’d like to make a few points before I get into the crux of why I’m writing a post asking the question: “Are the Kardashians considered a brand?”, which is...
Branding and Marketing: Separated or Integrated?
Posted on November 7, 2011 | No CommentsI was reminded of this branding and marketing topic after reading a recent piece in Advertising Age, found here. In it, the author states that what most Chief Marketing Officers...
Are Websites Becoming Irrelevant?
Posted on August 8, 2011 | No CommentsEarlier today, this question was asked to me. So that you don’t have to read too far ahead, the answer to the question “are websites becoming irrelevant?” is “no”. Though...
Are Chief Marketing Officers Innovating or Following?
Posted on June 29, 2011 | 1 CommentI stumbled upon a recent study done by the IBM Institute for Business Value in cooperation with The Economist Intelligence Unit. The study can be found here (PDF), and let...
Guest on Million Dollar Mindset Show
Posted on April 18, 2011 | No CommentsI would like to thank Marla Tabaka, the host of the audio podcast “Million Dollar Mindset”, for having me on as the featured guest in the April 18, 2011...
Branding on a Budget
Posted on April 18, 2011 | No CommentsThis morning, my Q&A interview entitled “Branding on a Budget” with Marla Tabaka went live on the Inc. website. You can check it out right here. You can also tune...
