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- My Last-Ever Post About Facebook Ads – Here’s Why
- Marketing is not an Investment
- Marketing is not Broken
- The Importance of Client Service
- I Feel Like I’m Taking Crazy Pills
- Facebook and Its Real Problem
- An End To World Peace
- Are You Ready For Some Football?
- I Am A Failure In Business.
- One Winning Business Strategy: Just Ask
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Marketing Archive
Marketing is not an Investment
Posted on May 7, 2012 | 3 CommentsMost people who have made Marketing a career have heard something along the lines of “marketing is a great and necessary investment for your business.” Bull s**t. The “investment argument”...
Marketing is not Broken
Posted on May 7, 2012 | No CommentsI read one of the worst articles I’ve read in quite a while the other day. The article is right here, from Mashable, and in case you don’t want to...
Are You Ready For Some Football?
Posted on April 18, 2012 | No CommentsYou have to hand it to the NFL. They manage to keep their sport as relevant as ever during the off-season, even as baseball is just starting and basketball and...
Conviction (in Business)
Posted on March 27, 2012 | No CommentsAn important word, folks. Think about it. Do you do what you do with conviction? I’ve written a lot about passion in my book, The Greatness Gap. Yet, I don’t...
Trends: Marketing Spending
Posted on February 24, 2012 | No CommentsIt has been noted by too many publications already that there are certain sectors of business that are showing very healthy trends despite the overall weak economy. For instance, online/digital...
What You Need to Know: The Interconnectedness of Marketing
Posted on February 14, 2012 | 1 CommentToday, I feel the need to expand on a topic that is one I believe in very much. I believe in it so much that the concept is one that...
Shut Up, Start Marketing and Do Something
Posted on February 7, 2012 | No CommentsOne tweet sent me over the top. That’s all it took. In this era, whether you want to call it the “Digital Era” or the “Social Media Era”, status, celebrity...
Average is Over.
Posted on January 25, 2012 | No CommentsAverage is over. Tip of the cap to my wife for sending me Thomas Friedman’s latest op-ed from the New York Times. In it, he makes the (I think correct)...
Sprouse Marketing Group Launches and is Open For Business
Posted on January 19, 2012 | 2 CommentsToday, January 19, 2012, I’m very pleased to announce that Sprouse Marketing Group has launched and is open for business. On many fronts, this is a momentous day for me...
You Can’t Half-Ass Marketing
Posted on January 10, 2012 | 1 CommentI had a great conversation the other day with a respected colleague who I’ve known and worked with off and on for over 15 years. This gentleman works specifically in...
