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Strategy Archive
Are You Ready For Some Football?
Posted on April 18, 2012 | No CommentsYou have to hand it to the NFL. They manage to keep their sport as relevant as ever during the off-season, even as baseball is just starting and basketball and...I Am A Failure In Business.
Posted on April 17, 2012 | No CommentsHi. My name is Mike. I’m a failure in business. Now, I don’t really believe I’m a failure in general, or a failure in business at all. But, I do...One Winning Business Strategy: Just Ask
Posted on April 16, 2012 | 1 CommentLast week, I was visiting a friend and partner in Nebraska. He asked me about the recent issue of US Airways Magazine, which featured a short Q&A about my company...How to Reach Expert Status
Posted on December 19, 2011 | No CommentsI believe one goal that everyone has, regardless of industry or profession, is to reach expert status in something. There are a lot of definitions about what makes a true...My Yearly Marketing Tune-Up – Charleston, SC Edition
Posted on October 12, 2011 | No CommentsGreetings from Charleston, SC! If you haven’t been to this part of the world before, I highly recommend it. The food is fabulous, the climate this time of year is...The Power of Marketing – Saving Businesses From the Race to the Bottom
Posted on June 1, 2011 | No CommentsI listened to a terrific webinar today via the Harvard Business Review given by Ranjay Gulati. The link is here if you’d like to link to it, but the main...Have a Great Business Start-Up Idea? Now Is The Time To Do It
Posted on April 26, 2011 | No CommentsOnce every few weeks or so, I am reminded of the tremendous opportunity that exists for people with ideas to turn them into a money-making business or venture. Today, in...Marketing Strategy and A Carpenter’s Toolbox
Posted on March 30, 2011 | 1 CommentI’ve long believed that the best metaphor for truly great marketer’s should be that of carpenter’s and their toolboxes. The importance of thinking in this way is critical to overall...








