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- My Jeremy Lin Column
- What You Need to Know: The Interconnectedness of Marketing
- Facebook Ads: “Everyone Else is Doing It”
- Shut Up, Start Marketing and Do Something
- Need Inspiration?
- 2012 Super Bowl Commercials (Recap)
- My 2012 Super Bowl Prediction
- Post-IPO Filing, Facebook’s Challenges
- Is This the Social or Anti-Social Era?
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My Jeremy Lin Column
Disclaimer: I am a lifelong New York Knicks fan, former NYC resident and have not lived long enough to see an NBA Championship from my beloved Knicks. Yet. My friend…
Latest Headlines
Average is Over.
Posted on January 25, 2012 | No CommentsAverage is over. Tip of the cap to my wife for sending me Thomas Friedman’s latest op-ed from the New York Times. In it, he makes the (I think correct)...
US Tennis Problems – Three Major Ones
Posted on January 23, 2012 | No CommentsHat tip to my friend Matt for sending me this article from the New York Times about US Tennis problems and the proposed solutions. The article rightly points out that...
Super Bowl Ads – Let’s Mix It Up
Posted on January 20, 2012 | No CommentsWhen the topic of the Super Bowl comes up, for many people it is all about the advertisements and has been for you. If you’re not a devoted fan to...
Sprouse Marketing Group Launches and is Open For Business
Posted on January 19, 2012 | 2 CommentsToday, January 19, 2012, I’m very pleased to announce that Sprouse Marketing Group has launched and is open for business. On many fronts, this is a momentous day for me...
“Results-Oriented” Professional – What Does That Mean, Really?
Posted on January 17, 2012 | 1 CommentI happened to be perusing LinkedIn a few hours ago, updating some things on my profile. I naturally spent a little bit of time looking at my Network updates. Came...
Good Leaders Make Themselves Dispensable
Posted on January 14, 2012 | No CommentsYes, you read that right. Good leaders make themselves dispensable. I read this quotation in a comments section, oddly enough, of a recent WSJ journal article. It immediately resonated with...
Facebook in Your Car? This is Too Much
Posted on January 11, 2012 | No CommentsWord yesterday has it that Facebook is launching their service in a new place: inside your car. That’s right. Facebook in your car. Starting with Mercedes. A few quotes from...
You Can’t Half-Ass Marketing
Posted on January 10, 2012 | 1 CommentI had a great conversation the other day with a respected colleague who I’ve known and worked with off and on for over 15 years. This gentleman works specifically in...
Marketing is Interconnected
Posted on January 9, 2012 | No CommentsMarketing is interconnected. What do I mean by that? It means that no longer can individual aspects of marketing be thought of as fitting into a silo. Traditionally, marketing covers...
Mike Lupica Should Retire
Posted on January 8, 2012 | No CommentsClearly, Mr. Lupica didn’t see my letter to him over a month ago, so this time I will be a little more blunt. Mike, you should retire. To be fair,...
