Sprouse Marketing Group, LLC.
Today, more than ever before, much is expected of Chief Marketing Officers and their marketing teams. But, there aren’t many people or companies out there that have a deep understanding and expertise about everything when it comes to marketing. It isn’t about just hiring a creative agency or a PR firm as a solution. No longer is it good enough in today’s ultra-connected, ultra-competitive, ultra-social marketing world to be an expert at – or focus on – one aspect of marketing, or even a few for that matter. Things move way too fast for that, and are way too interconnected.
That’s the key phrase. Marketing is interconnected. Offline, online, across social media, on mobile devices…media is all interconnected, and therefore a brand or business is interconnected, whether you’re considering Yahoo! search results, Twitter, email campaigns, direct mail, traffic to your retail store or traffic to your website. So, the ability to be well-rounded in marketing – and exceptionally well-rounded with deep expertise – and be able to craft a consistent narrative is a necessity, not a luxury, in business nowadays.
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