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Recent Posts
- My Thoughts on CMO Tenure
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- Good Motivational Quote
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Ad Age Archive
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My Thoughts on CMO Tenure
Posted on May 6, 2013 | No CommentsI’ve written quite a bit on this topic in the past. Today, Ad Age published the latest statistics on CMO (Chief Marketing Officer) tenure from a study done by Spencer... -
The Always On Economy and Holidays
Posted on October 22, 2012 | No CommentsThe always on economy has changed our lives forever, and created unique business opportunities that didn’t exist years ago. Mobile devices and connectedness have given businesses the opportunity to stay... -
From CMO to CEO
Posted on March 8, 2012 | No CommentsFor those unfamiliar with these acronyms, CMO refers to Chief Marketing Officer and CEO refers to Chief Executive Officer. I’ve been fairly outspoken recently on many business websites and forums... -
Branding and Marketing: Separated or Integrated?
Posted on November 7, 2011 | No CommentsI was reminded of this branding and marketing topic after reading a recent piece in Advertising Age, found here. In it, the author states that what most Chief Marketing Officers... -
Niche Marketing – The Riches are in the Niches
Posted on July 26, 2011 | No CommentsI might be a little behind or slow on the uptake, but the first time I heard the phrase “the riches are in the niches” was about a year ago....
