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Ad Age Archive
Posted on May 6, 2013 | No CommentsI’ve written quite a bit on this topic in the past. Today, Ad Age published the latest statistics on CMO (Chief Marketing Officer) tenure from a study done by Spencer...
Posted on October 22, 2012 | No CommentsThe always on economy has changed our lives forever, and created unique business opportunities that didn’t exist years ago. Mobile devices and connectedness have given businesses the opportunity to stay...
Posted on March 8, 2012 | No CommentsFor those unfamiliar with these acronyms, CMO refers to Chief Marketing Officer and CEO refers to Chief Executive Officer. I’ve been fairly outspoken recently on many business websites and forums...
Posted on November 7, 2011 | No CommentsI was reminded of this branding and marketing topic after reading a recent piece in Advertising Age, found here. In it, the author states that what most Chief Marketing Officers...
Posted on July 26, 2011 | No CommentsI might be a little behind or slow on the uptake, but the first time I heard the phrase “the riches are in the niches” was about a year ago....