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Ad Age Archive
From CMO to CEO
Posted on March 8, 2012 | No CommentsFor those unfamiliar with these acronyms, CMO refers to Chief Marketing Officer and CEO refers to Chief Executive Officer. I’ve been fairly outspoken recently on many business websites and forums...
Branding and Marketing: Separated or Integrated?
Posted on November 7, 2011 | No CommentsI was reminded of this branding and marketing topic after reading a recent piece in Advertising Age, found here. In it, the author states that what most Chief Marketing Officers...
Niche Marketing – The Riches are in the Niches
Posted on July 26, 2011 | No CommentsI might be a little behind or slow on the uptake, but the first time I heard the phrase “the riches are in the niches” was about a year ago....
