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advertising age Archive
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Creativity in Marketing – How To Do It
Posted on August 18, 2011 | No CommentsCreativity in marketing is a topic on basically every marketer’s mind every day. In fact, there was a very thought-provoking piece the other day in Ad Age entitled “The Habits... -
Are Marketers Overthinking Marketing?
Posted on June 16, 2011 | No CommentsFor chief marketers or heads of marketing or anyone that calls marketing their profession, I will bet my life that you have encountered countless stories in media and trade publications... -
About Corporate Social Responsibility & Philanthropy
Posted on March 9, 2011 | No CommentsI wrote the following, and it appeared on Advertising Age on March 9, 2011. Last year, I had the opportunity to pen an article about what my company, Epic Media... -
AOTD – 11/16/10 – Truth in Marketing
Posted on November 16, 2010 | No CommentsI have to admit that today’s AOTD made me think, and I changed my mind after reading and re-reading it. So, thank you to the author for a thought-provoking topic.... -
Article of the Day – 11/11/10
Posted on November 12, 2010 | No CommentsToday’s post comes to you from Advertising Age, with an interesting interview with Subway CMO Tony Pace. Click here for the interview. A few of the points I really enjoyed,... -
The New CMO Reality Is Not New
Posted on October 14, 2010 | 1 CommentI’m not sure how much longer people can keep continuing to write the same articles, about the same topics, saying the same things, predicting the same “changes”, and expect anything... -
Importance of Culture in Your Workplace
Posted on October 6, 2010 | No CommentsNo matter what industry you work in, or company you work for, your day to day efficiency can be dramatically affected by the environment you’re in. If you’re in a... -
Epic Media Group Named by Ad Age
Posted on September 20, 2010 | No CommentsSome great news from Advertising Age this morning for my company, Epic Media Group. We were named one of the 30 “Best Places to Work in Marketing & Media” in... -
September 19, 2010 – Sunday’s Open Mike
Posted on September 19, 2010 | No CommentsA recent article in Advertising Age brings to light the qualities of a new breed of CMO. Gone are the days of more style than substance, more flair than foundation,...
