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emarketer Archive
Online Ad Spending Predictions – Oh My
Posted on June 8, 2011 | 1 CommenteMarketer issued a report today predicting 20% growth in online ad spending in 2011 (over 2010). This online ad spending forecast was actually revised higher from earlier predictions of “only”...
Digital Ad Spending – Is There Really A Shift Happening?
Posted on May 20, 2011 | No CommentsThe short answer is yes, according to this study from eMarketer. The full report is behind a subscription wall, but let me highlight a few points related to digital ad...
Best Practices for Social Media
Posted on November 23, 2010 | 1 CommenteMarketer came out with an interesting article and study today. You can find it here. The interesting part is really how few companies are considered to be “leaders” in terms...
