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facebook Archive
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A Different Take on December for Business
Posted on November 28, 2012 | No CommentsFor many retailers, and we certainly see this with our own clients, the period between Thanksgiving and the December holidays is a very important time. Some retailers see a majority... -
Facebook and Its Real Problem
Posted on April 24, 2012 | No CommentsAs it prepares for what most pundits believe will be a ground-breaking IPO very shortly, Facebook has amended its S-1 filing. Unfortunately for Facebook fans (no pun intended), the news... -
Why Advertising Will Kill Facebook
Posted on March 7, 2012 | No CommentsLogged onto my Facebook page a few days ago, on a Saturday, and saw a huge ad for Bing on the Facebook log-in page. I usually only log into Facebook... -
Facebook Ads: “Everyone Else is Doing It”
Posted on February 10, 2012 | No CommentsI happened upon a slide deck earlier this morning from a kind-of associate/colleague of mine. One of the slides was titled “Top 5 reasons to utilize Facebook Ads” (to promote... -
Post-IPO Filing, Facebook’s Challenges
Posted on February 1, 2012 | No CommentsThe filing today by Facebook for their upcoming IPO revealed data that many folks outside of the social network itself were eager to see. The data didn’t disappoint. The metrics,... -
Is This the Social or Anti-Social Era?
Posted on January 30, 2012 | 1 CommentLots of talk lately about Facebook’s upcoming IPO (Initial Public Offering). One industry rag even said that Facebook’s IPO is by itself ushering in the social era, the 4th “era”... -
Facebook in Your Car? This is Too Much
Posted on January 11, 2012 | No CommentsWord yesterday has it that Facebook is launching their service in a new place: inside your car. That’s right. Facebook in your car. Starting with Mercedes. A few quotes from... -
Marketing is Interconnected
Posted on January 9, 2012 | No CommentsMarketing is interconnected. What do I mean by that? It means that no longer can individual aspects of marketing be thought of as fitting into a silo. Traditionally, marketing covers... -
Maybe Not Everything Is “Social”
Posted on January 8, 2012 | No CommentsSunday morning, January 8, 2012. At home, in front of my laptop, enjoying a leisurely breakfast with my wife. We have the TV on, to Meet the Press, which on... -
Great Customer Service Is Everything
Posted on August 19, 2011 | 1 CommentGreat customer service is everything, and I mean “everything”. One of my recent posts touches on customer service and how not enough businesses actively market their great customer service. The...
