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Groupon Archive
Branding and Marketing: Separated or Integrated?
Posted on November 7, 2011 | No CommentsI was reminded of this branding and marketing topic after reading a recent piece in Advertising Age, found here. In it, the author states that what most Chief Marketing Officers...
Thinking Global or Acting Local? Local Advertising is Huge.
Posted on June 27, 2011 | No CommentsIt seems everywhere you turn in the interactive marketing space these days, the conversation inevitably heads towards local advertising. It is somewhat ironic to yours truly, since for years –...
Thoughts on a Super Bowl Ad
Posted on February 8, 2011 | No CommentsI wanted to wait a day before I posted my thoughts in the blogosphere on one particular Super Bowl ad. Typically, all the analysis from the so-called experts occurs the...HuffPo, Aol and Book Update
Posted on February 7, 2011 | No CommentsThe big news this morning, outside of the analysis of all the Super Bowl ads (by the way, Groupon – FAIL of epic proportions), is the announcement made yesterday that...
